Why We’re Building CoachOps
It all begins with an idea.
I’ve made plenty of mistakes running a gym — and most of them weren’t about programming, equipment, or marketing. They were about people.
Cover requests coming in last-minute with no clear process. Feedback getting lost in casual chats. Missed chances to help great coaches become even better. The human side of running a gym is messy, and when it’s messy, members feel it.
CoachOps is the tool I wish I’d had from day one.
It’s built for the realities of running a modern fitness business — where most of your team are part-time, spread across multiple locations, and juggling other commitments. We’re focusing on three things:
Clarity – everyone knows what’s happening, when, and why.
Development – feedback and growth built into the day-to-day, not left for “when there’s time.”
Retention – happy, supported coaches mean happier members and longer relationships.
One of the best parts of this industry is the people in it. I’ve met so many switched-on owners who have solved problems in smart, creative ways. So why not tap into their collective wisdom? That’s how we’re building this — speak to the real gym owners, listen, and build.
We’re not creating generic HR software. We’re building something made for the floor, for the people actually delivering your service — so you can spend less time firefighting and more time growing the business.
If you’ve ever felt like you’re holding your team together with WhatsApp threads and crossed fingers, CoachOps is for you.